Sample Excerpt from Informational Brochure
Header:
Account Services
Subhead:
Jack of All Trades
Callout Quote:
"You’re the face of the agency, and the voice of the agency."
Header:
Ad Fact
Body Copy:
There are over 12000 advertising agencies in the United States.
[BEGIN SIDEBAR]
Header:
Professional Profile
Body Copy:
Name: Elizabeth Harper
Age: 24
Hometown: Vancouver, WA
College: University of Missouri-Columbia (‘04), dual major in Journalism (with an emphasis in Advertising) and Business
Job title: Content Manager
[END SIDEBAR]
Body Copy:
Different advertising agencies call it by different names – account management, account services, client services – but the idea is the same: Someone has to serve as the point of contact between the agency and the client. And someone has to shepherd every project through to completion.
Header:
Talk to Me
Body Copy:
Working in account services requires strong people skills, since account managers need to be able to communicate both with their clients, and with everyone else in their agencies -- from copywriters to accountants. Account managers must explain the client’s needs to the agency, and the agency’s strategy to the client.
Callout Quote:
"You have to be able to relate to a myriad of different people and personality types."
Body Copy:
Account managers get to learn about every aspect of the projects they supervise, and to see each one from a global perspective. They’re also responsible for ensuring that the client’s best interests are served.
Callout Quote:
"There’s never a day when I have one thing on my to-do list. You have to know the media plan, you have to know the strategy, you have to know what the executions are…You have to know everything that each department knows."
Body Copy:
That’s a lot of responsibility. But it’s also extremely rewarding.
Callout Quote:
"Would I trade jobs with any of my friends? No. It’s not all three-martini lunches, but it’s a great time, and you get to work with the best and the brightest."